Project Management Techniques For Managing An Event Or...

TM166 Critical Essay There are many advantages to using project management techniques to manage an event or festival. The production of an event or festival is seen as a project. Project management looks over the different stages of the event, the initiation, planning, and implementation, the event itself and the shutdown. The aims are to implement management plans from different areas of expertise into a detailed, workable plan for the entire project. Managing an event requires careful project management; it does not just consist of running the event itself, but it requires careful planning as well as successive actions following the event. (Owen, 2013) Due to modern business constantly changing, products and services now should be seen as projects as a response to the change. Modern products are constantly changing. Software upgrades are an example of this and they create an environment that is constantly changing. The events industry expanding is a result of this change. New events needed to launch products; and new conferences needed to reposition towns and regions in the marketplace as the national economy changes. (O Toole Mikolaitis, 2002) As project management is used to manage these advancements, the event industry recognises that these techniques can be effectively applied in the fluctuating business and cultural situation and as projects. 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